Privacy Policy

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Effective Date: February 20, 2026 

Last Updated: February 24, 2026

TireMatter™ ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.tirematter.com (the "Site"), use our TireMatter™ connected tire monitoring services, mobile applications (if applicable), receive SMS/email alerts, or otherwise interact with our services (collectively, the "Services").

By accessing or using the Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.

We collect several types of information in connection with the Services:

• Contact information (name, email address, phone number, mailing address)
• Account information (username, password, profile details)
• Vehicle and tire information (vehicle make/model/year, tire sensor IDs, license plate, VIN – if provided)
• Payment information (billing address, credit/debit card details – processed securely via third-party payment processors; we do not store full card numbers)
• Communications (messages, support tickets, feedback)
• SMS/email opt-in preferences for alerts

• Device and usage data (IP address, browser type, operating system, device identifiers, mobile carrier)
• Tire and sensor data (real-time tire pressure, temperature, sensor status – collected via our air-gapped cellular gateway and sensors)
• Log and analytics data (pages visited, time spent, referring/exit pages, clickstream)
• Location data (approximate location derived from IP address or, with consent, precise location if relevant to alerts)

We use cookies, web beacons, pixels, and similar technologies to enhance functionality, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings or our cookie banner (where available). For more details, see our Cookie Policy [link if separate].

We use the collected information for the following purposes:

• To provide, maintain, and improve the Services (e.g., delivering real-time tire pressure/temperature alerts via SMS/email/app)
• To process purchases, subscriptions, or payments
• To communicate with you (account notifications, support, marketing with consent)
• To monitor and analyze tire performance and system usage (anonymized/aggregated data for AI-driven insights)
• To detect, prevent, and address technical issues, fraud, or security risks
• To comply with legal obligations
• For research, analytics, and product development (often in aggregated/de-identified form)

We do not sell your personal information. We may share information in these limited circumstances:

• With service providers (cloud hosting, analytics providers, SMS gateways, payment processors) who assist us and are bound by confidentiality
• With business partners (e.g., tire dealers/installers) only with your consent or as necessary for service delivery
• In connection with a merger, acquisition, or sale of assets
• To comply with legal requirements, respond to lawful requests, protect rights/safety, or enforce our agreements
• With your explicit consent

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Tire sensor data may be retained longer for historical trend analysis (typically in aggregated form).

Depending on your location, you may have rights regarding your personal information, including:

• Access to your data
• Correction of inaccurate data
• Deletion (subject to legal exceptions)
• Opt-out of certain processing (e.g., marketing)
• Opt-out of "sales" or "sharing" (under CCPA/CPRA – note: we do not sell personal information)
• Non-discrimination for exercising rights

For California residents (CCPA/CPRA): We collect the categories of personal information listed above. You can submit verifiable consumer requests via [email address] or our request form [link].

To exercise rights, contact us at the details in Section 10. We may verify your identity before responding.

Our Services are not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we learn we have collected such data, we will delete it.

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

TireMatter is based in the United States. If you access the Services from outside the U.S., your information may be transferred to and processed in the U.S. (or other countries where our service providers operate). We use appropriate safeguards for such transfers where required.

The Services may contain links to third-party sites or integrate with third-party services (e.g., payment gateways). We are not responsible for their privacy practices. Review their policies separately.

If you have questions about this Privacy Policy or our data practices, contact us at:

TireMatter™  - Email: info @ tirematter dot com

We will respond to your inquiry as required by applicable law.

We may update this Policy from time to time. Changes will be posted here with an updated "Last Updated" date. Significant changes may be notified via email or a prominent notice on the Site. Your continued use of the Services after changes constitutes acceptance.

Thank you for trusting TireMatter™ with your data.